Biopure plans fast growth in China – Business – NZ Herald News

biopure-health-simon-page-jane-liBaby formula firm orders 135,000 cans after gaining registration for market

Simon Page, who runs Biopure Health with his partner Jane Li, has ordered nine container loads of formula, which will be shipped to China in April. Simon Page, who runs Biopure Health with his partner Jane Li, has ordered nine container loads of formula, which will be shipped to China in April.

Like many infant formula exporters, the outlook darkened for Biopure Health after the Chinese Government introduced a raft of strict import requirements last year.

A fast-growing segment of the New Zealand dairy industry, and one in which exports to China almost doubled to $200 million between 2012 and 2013, was thrown into a state of flux when the new regulations came into force on May 1.

Brands and manufacturers alike suddenly had to go through a complicated registration process with the Chinese authorities.

Without approval, their products could not enter the world’s second-biggest economy, where a string of domestic food safety scares – including the 2008 melamine scandal, which killed six babies and sickened thousands more – had turned imported formula into a kind of white gold.

“Everyone’s fear in the infant formula space was that they couldn’t get product into China,” said Biopure managing director Simon Page. “There was so much uncertainty.”

Auckland-based Biopure’s uncertainty ended on February 13 when its Infapure brand finally gained clearance with China’s Certification and Accreditation Administration (CNCA).

via Biopure plans fast growth in China – Business – NZ Herald News.