Beijing seeks to restrict formula brands – Business – NZ Herald News

New Zealand’s infant formula industry is facing further upheaval as China moves to tighten the screws on regulations for exporters of the lucrative dairy product.Under proposed new rules submitted to…

Source: Beijing seeks to restrict formula brands – Business – NZ Herald News

Milk bars set the bar high – Editorial

Not every day do you hear of Fonterra working with smaller players in the competitive global market. A case in point – China.

The co-op has been pumping millions into China since launching its infant formula and nutritional milk powder brands; in a market where Fonterra is rubbing shoulders with the world’s largest dairy players this is understandable.

New Zealand companies have a dubious reputation for savagely competing with each other in global markets; the meat industry is an obvious example.

What is astoundingly different is the offer by young entrepreneurs Simon Page and his wife Jane Li to help exporters break into the notoriously difficult Chinese market.

The couple own Biopure and have established 25 specialty New Zealand Milk Bar stores in China. Biopure exports milk products including infant formula to China, selling through its stores in 23 cities and six provinces. It hopes to have 1000 stores by the end of 2017.

Biopure recently gained Chinese registration for its Infapure infant formula brand, which Page has described as a “game changer”. Page and Li are highly regarded for their efforts. Even Fonterra has sought their advice on the sale of branded products.

Their company, like many, started small and has grown quickly, drawn along by the astonishing pace of the Chinese market where the rising middle class is seeking western consumer products – notably milk.

Page and Li clearly understand the psyche of the Chinese consumer and have tailored their products accordingly. But what’s really special about them is that they ‘own’ the retail space and interface with the consumer by virtue of their stores. Owning the value chain is a big prize and that says a lot about their expertise.

While New Zealand Trade and Enterprise and other trade related agencies offer great help to exporters, hearing the news from someone who is there and doing it is pure gold. New Zealand has always been highly regarded as a producer of high quality food. Its farming systems have been widely copied, which is flattering.

But too often we have come up short on the marketing side, and lagged in developing higher value products from our base products – namely milk and meat.

Surely, Page and Li must be doing something right. If they can do it, so can others? Their success offers an attractive case study.

via Milk bars set the bar high – Editorial.

Chinese ‘not taking over formula industry’ | Radio New Zealand News

An Auckland dairy company says Chinese businesses are competing aggressively but are not taking over the New Zealand infant formula industry.

Some infant formula companies have complained that new industry rules introduced last May were helping Chinese businesses.

Under the regulations, infant formula exports must be made by manufacturers accredited by China.

Managing director of Biopure Health Simon Page said Chinese businesses now owned about half of the 10 registered baby formula factories in New Zealand.

However, he said that was not an indication the rules were benefiting them.

Mr Page, whose Infapure brand has been approved for the China market, said the regulations were needed so that tainted products could be more easily tracked down.

“There rules came about after two fairly significant food safety scares on the part of New Zealand.

“So from the Chinese government point of view they’ve really just looked to strengthen their rules.”

via Chinese ‘not taking over formula industry’ | Radio New Zealand News.

Biopure gains entry to Chinese market | Radio New Zealand News

An Auckland infant formula manufacturer has secured registration to export its product to China, something that has proved impossible for other small players seeking access to the Chinese market.

New rules introduced last May require infant formula exports to be made by manufacturers accredited by China.

Biopure Health managing director Simon Page said since then, more than 400 brands of New Zealand origin had disappeared from the Chinese market.

However, Biopure has now got registration for its Infapure brand.

Mr Page said it was a game-changer that put his company in the box seat for dramatic expansion.

via Biopure gains entry to Chinese market | Radio New Zealand News.

Biopure plans fast growth in China – Business – NZ Herald News

biopure-health-simon-page-jane-liBaby formula firm orders 135,000 cans after gaining registration for market

Simon Page, who runs Biopure Health with his partner Jane Li, has ordered nine container loads of formula, which will be shipped to China in April. Simon Page, who runs Biopure Health with his partner Jane Li, has ordered nine container loads of formula, which will be shipped to China in April.

Like many infant formula exporters, the outlook darkened for Biopure Health after the Chinese Government introduced a raft of strict import requirements last year.

A fast-growing segment of the New Zealand dairy industry, and one in which exports to China almost doubled to $200 million between 2012 and 2013, was thrown into a state of flux when the new regulations came into force on May 1.

Brands and manufacturers alike suddenly had to go through a complicated registration process with the Chinese authorities.

Without approval, their products could not enter the world’s second-biggest economy, where a string of domestic food safety scares – including the 2008 melamine scandal, which killed six babies and sickened thousands more – had turned imported formula into a kind of white gold.

“Everyone’s fear in the infant formula space was that they couldn’t get product into China,” said Biopure managing director Simon Page. “There was so much uncertainty.”

Auckland-based Biopure’s uncertainty ended on February 13 when its Infapure brand finally gained clearance with China’s Certification and Accreditation Administration (CNCA).

via Biopure plans fast growth in China – Business – NZ Herald News.