Our Values

biopure-health-company-values

Integrity

“Keep true, never be ashamed of doing right, decide on what you think is right and stick to it.”

– George Eliot
English novelist and poet.

We believe in conducting business in an ethical, responsible and sustainable manner.  Acting with integrity means that our products will always be of the highest quality and made in the best possible way.  It means demonstrating respect and honesty across all interactions with customers, clients, suppliers, partners, the public and governments.

Quality

“Quality is never an accident. It is always the result of high intention, sincere effort, intelligent direction and skilful execution. It represents the wise choice of many alternatives.”

– John Ruskin
Victorian era writer, art critic and philanthropist.

We constantly strive to demonstrate the highest quality standards by using the best ingredients in our all of our products, by exceeding our customers’ expectations, by providing stellar service, by implementing efficient processes and by presenting ourselves professionally.

Innovation

“Creativity is thinking up new things. Innovation is doing new things.”

– Theodore Levitt
Economist and professor at Harvard Business School.

Innovative thinking is a creative process but it is when action is applied that we see exciting results.  To us this means discovering new ways to add value to our product range, implementing new features or benefits based on customer feedback, or taking a fresh approach to reach new markets.  Innovation is what keeps us agile and constantly improving.

Loyalty

“The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.”

– Rensis Likert
American educator and psychologist.

From milk to market – wherever possible and practical, we prefer to work with locally owned and operated businesses that share our passion for New Zealand, its people and improving the health and wellness of all.  To our customers that have placed their trust in us and our products, we will remain loyal by continuing to innovate, providing value and maintaining the highest standards.