Biopure gains entry to Chinese market | Radio New Zealand News

An Auckland infant formula manufacturer has secured registration to export its product to China, something that has proved impossible for other small players seeking access to the Chinese market.

New rules introduced last May require infant formula exports to be made by manufacturers accredited by China.

Biopure Health managing director Simon Page said since then, more than 400 brands of New Zealand origin had disappeared from the Chinese market.

However, Biopure has now got registration for its Infapure brand.

Mr Page said it was a game-changer that put his company in the box seat for dramatic expansion.

via Biopure gains entry to Chinese market | Radio New Zealand News.

Biopure plans fast growth in China – Business – NZ Herald News

biopure-health-simon-page-jane-liBaby formula firm orders 135,000 cans after gaining registration for market

Simon Page, who runs Biopure Health with his partner Jane Li, has ordered nine container loads of formula, which will be shipped to China in April. Simon Page, who runs Biopure Health with his partner Jane Li, has ordered nine container loads of formula, which will be shipped to China in April.

Like many infant formula exporters, the outlook darkened for Biopure Health after the Chinese Government introduced a raft of strict import requirements last year.

A fast-growing segment of the New Zealand dairy industry, and one in which exports to China almost doubled to $200 million between 2012 and 2013, was thrown into a state of flux when the new regulations came into force on May 1.

Brands and manufacturers alike suddenly had to go through a complicated registration process with the Chinese authorities.

Without approval, their products could not enter the world’s second-biggest economy, where a string of domestic food safety scares – including the 2008 melamine scandal, which killed six babies and sickened thousands more – had turned imported formula into a kind of white gold.

“Everyone’s fear in the infant formula space was that they couldn’t get product into China,” said Biopure managing director Simon Page. “There was so much uncertainty.”

Auckland-based Biopure’s uncertainty ended on February 13 when its Infapure brand finally gained clearance with China’s Certification and Accreditation Administration (CNCA).

via Biopure plans fast growth in China – Business – NZ Herald News.